Diamond Shapes Guide

Round Cut

The world's most popular diamond shape. 58 precisely angled facets produce more brilliance than any other cut — suits every hand, every setting, every personality.

Oval Cut

Creates the illusion of a larger stone and longer, more slender finger. Near-identical sparkle to round brilliants — at a lower price per carat.

Look for ovals without a visible "bow-tie effect." Our team checks every stone.

Cushion Cut

Rounded corners and a pillow-like shape beloved since the 19th century. Exceptional brilliance with a softer, warmer quality of light than round brilliants.

Emerald Cut

Step-cut faceting creates long, dramatic flashes of light — the "hall of mirrors" effect. A shape of quiet luxury and confident understatement.

Open table makes inclusions more visible. Choose VS1 or higher clarity.

Pear Cut

Combines the round brilliant and marquise into one distinctive teardrop. Strong elongating effect, uniquely elegant silhouette. No two pear diamonds look identical.

Best length-to-width ratio: 1.45–1.75 for the most balanced appearance.

Princess Cut

The most popular fancy shape — a square diamond with sharp corners and brilliant-cut faceting. Modern, geometric, bold. Maximum sparkle in an architectural form.

Sharp corners are vulnerable to chipping. Always choose corner prong settings.

Marquise Cut

The most elongated of all shapes — a pointed oval creating a dramatic, finger-lengthening effect. Largest face-up appearance per carat weight of any cut.

Best length-to-width ratio: 1.85–2.10. Check for bow-tie effect.

Radiant Cut

Combines cropped corners of the emerald cut with brilliant faceting — geometric shape with maximum sparkle. The most brilliant of all rectangular and square shapes.

Heart Cut

The most symbolic of all cuts. Bold, romantic, unmistakably intentional. Not everyone chooses a heart diamond. Those who do, mean it completely.

Most impactful at 0.75ct and above — the heart shape can be hard to distinguish in smaller settings.

Asscher Cut

A square step-cut with deeply cropped corners, creating a mesmerising concentric square pattern. Born in 1902, perfected for those who prefer clarity and geometry over sparkle.

Like the emerald cut, the open table reveals inclusions clearly. Choose VS2 or higher clarity.